B.A.S.S. has introduced its newest interactive app, Bassmaster News, to help fans stay connected to all things bass fishing, all the time. The Bassmaster News app is a daily news feed that brings the user up-to-the-minute details on everything in the bass fishing world. “Our audience tends to be on the go — spending a lot of time in the great outdoors,” said Jim Sexton, vice president, digital at B.A.S.S. “So they’re increasingly accessing content via their mobile devices. “The new app gives them a steady stream of news about all the cool things going on in the bass...
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