Wiley X Focuses on Customer Interaction with Active Social Media Outreach Program

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Wiley X®, Inc. has long been known for making innovative protective sunglasses for use on the job, in the great outdoors and even on the field of battle. Now, the company is taking its unique message of Absolute Premium Protection directly to its diverse target audiences through a variety of social media channels. Wiley X has embraced new media channels, and has launched an aggressive, well-targeted social media program designed to reach, engage and influence user groups while fostering a sense of community among fans of Wiley X eyewear. "So many people use social media channels to...
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